Ray-Ban Spot Promotion
For over 80 years Ray-Ban has been forging its name as the most iconic eyewear brand. With the goal to spotlight the brand’s passion for authenticity and freedom of expression, this spot promotion fully projects Ray-Ban’s unrivaled, timeless presence at the forefront of beach culture through the seamless pairing of footage and motion graphics.
Goal
Create a spot promotion for Ray-Ban
The Prompt
Choose a brand to create an animated :15-:30 spot for promoting the brand.
Mood Board
SUN-KISSED | BEACHY | VIBRANT | MOODY | LUXURIOUS
Final Design
After I had found all the footage I wanted to both spotlight the product as well as set the beachy tone for the video, I began to assemble different graphics that would mimic the ocean. Backgrounds reflect light the same way light is reflected on the ocean floor, and typography ripples like a calm summer wave. The spot promotion for Ray-Ban successfully captures the brand’s voice by seamlessly pairing vibrant typography, vivid summer colors, and footage to promote the brand.
