The City of Decatur Bicentennial Celebration Campaign
Decatur is turning 200! To spark participation and interest in the City of Decatur's Bicentennial Campaign SCAD has been tasked with recording 200 stories from the residents in Decatur. Inspired by the idea of connection and collaboration, the Celebratory Bicentennial Campaign successfully pushes Decatur's well known branding to new heights. Decatur's colors are complimented with a sleek, eye-catching, black background, and geometric elements are amplified with a collaborative flair.
Goal
Inspire participation and spark interest in The City of Decatur's Bicentennial Campaign.
The Prompt
As part of a year-long SCADpro, we are being tasked with developing a campaign to promote Decatur’s 200th anniversary. A part of this event, the city has asked SCAD to interview 200 residents about their stories. Designers will be tasked with designing the campaign to promote the year long event, with various materials and lots of moving parts.
Mood Board
CONNECTIVE | INCLUSIVE | COLLABORATIVE | GEOMETRIC | MEMORABLE