Bonnaroo Title Sequence
Bonnaroo is known to be a magical weekend of music, fun, and friendship. Held each June on a 700-acre farm in Manchester, TN, the music festival is known for its diverse acts between a lineup of over 150 artists. “The main venue Centeroo stays open 24/7 with dance sets leading into the sunrise.”
The title design for the Bonnaroo Music Festival encapsulates this idea of partying under the stars. Playful letters engage with interstellar elements to set up and frame the big reveal of the event title; Bonnaroo Music and Arts Festival.
Goal
Create a promotional package for a Music Festival.
The Prompt
"Create promotional packaging for a special event including one of the following: Awards Ceremony, Existing Film Festival, Music Festival, or Existing Creative Conference."
Mood Board
VIBRANT | ECLECTIC | EXUBERANT | GEOMETRIC
Visual Treatment
This treatment builds upon the colorful branding and quirky look and feel of Bonnaroo. The playful typography, vibrant colors, and geometric elements in this treatment are flexible in that they have the ability to interact and build upon one another. Each element has its own unique personality, much like the performers of the festival. This treatment stays true to the traditional Bonnaroo festival branding, while contributing to the evolution of the event.
